Time for some Happiness in Amsterdam
From March 1st on, the Belgian creative consultancy agency ‘Happiness Anywhere’ will be spreading optimism and positivism in the Netherlands too.
After landing multiple Agency of the Year awards in Belgium and Vietnam, the ‘Happiness Anywhere’ agency is about to bring its successful formula to a third market: Amsterdam. Dutch classified advertising platform Marktplaats will be their cornerstone client.
Founding members in Amsterdam are CEO/Business Partner Iris Minnema (ex DDB Amsterdam, DDB Dubai, Grey Amsterdam), Strategy Partner Daan de Raaf (ex DDB Amsterdam, JWT/WundermanThompson) and Creative Partners Joey Boeters & Nik Sluijs (ex Fitzroy, WundermanThompson, INDIE, DuvalGuillaume).
Spreading Happiness, anywhere
The Amsterdam launch will expand Happiness’ global talent pool to more than 145 individuals, each of whose purpose is to ‘spread happiness anywhere’. Reflecting this purpose, the agency changed its URL to ‘Happiness-Anywhere’ at the end of 2022.
"We are an agency that insists on everything working together towards one goal: spreading Happiness – for clients and consumers - through outstanding work.”
Karen Corrigan, Co-Founder & CEO of Happiness Anywhere says:
“We are very pleased with the team that will spread Happiness in Amsterdam. It is led by professionals with a top track record in our heavily underestimated profession. Just like Happiness Anywhere, Amsterdam will be led by a woman as CEO supported by a combination of fresh and exceptional creative talents and a highly experienced strategist. Together they will form the creative management of an agency that rejects creativity for creativity’s sake or strategy for strategy’s sake. We are an agency that insists on everything working together towards one goal: spreading Happiness – for clients and consumers - through outstanding work.”
Geoffrey Hantson, CCO of Happiness Anywhere continues:
"We have been doing this since 2021 for Marktplaats with Daan De Raaf as head strategist. From now on, Iris, Joey and Nik will also join the team and, together with myself and Karen, shape the purpose-driven communication of Marktplaats and Belgian 2dehands. This core team can call upon all talents within Happiness Anywhere, for Marktplaats and all other brands that will follow."
The sellers are portrayed with the respective item.
“Nowadays there’s a need for ideas that make people happy."
The power and science of Happiness
Daan de Raaf explains: “Nowadays there’s a need for ideas that make people happy. Ideas that make them feel good, empower them to discover new things, solve problems, resolve tensions in their lives or boost connections with others. Ideas delivered in new ways, that put a smile on the faces of consumers and make results-minded clients happy too.”
"Optimists have more success than doomsayers, and brands that address their business issues with optimism and positivism are proven to be more successful."
Iris Minnema adds: “Optimists have more success than doomsayers, and brands that address their business issues with optimism and positivism are proven to be more successful. The same goes for the world of communication - brands that transmit positivity simply perform better than other brands. That’s why we want to help brands spread happiness, with tools deeply rooted in behavioural science.”
"We’d love to bring some of the optimistic Belgian advertising mentality to our home country."
For Nik Sluijs & Joey Boeters a lot comes together in this new adventure.
“We’ve never made it a secret that our time in Belgium has been amazing - both on a personal and career level. We’d love to bring some of the optimistic Belgian advertising mentality to our home country and build a positive culture in which creativity will thrive. The Happiness Anywhere philosophy gives us the opportunity to work for local as well as international clients, which we really like.”
Off to a flying start
The agency has made a flying start with projects for Happiness Anywhere clients like Marktplaats and SPA, as well as own projects for Nationale Vacaturebank and Soilmates.
About Happiness Anywhere
The creative consultancy agency with Belgian roots has the ambition to battle impossibilities and negativity, by spreading happiness all over the world. Happiness has been awarded Agency of the Year in Belgium and Vietnam multiple times, and was ranked one of the ‘10 Best and Bravest agencies on the Planet’ by Contagious.
For more information:
Karen Corrigan, karen@happiness-anywhere.com
Iris Minnema, +31 (0)638224169, iris@happiness-anywhere.com
Photography: Van Santen & Bolleurs @ Mrs. Robinson | www.vansantenbolleurs.com
(Please include credits when using the image)
